More hours for the work that needs a person.
The AI receptionist covers your phone and inbox. For the repetitive work behind it, I build custom automations: sorting leads, reading documents, moving data between the systems you already use. I design them, build them, and run them for you.
Or see the AI receptionist if your problem is missed calls.
What I build
Automations that take a tedious, data-heavy task off your plate and do it the same way every time. A few kinds of work they tend to fit:
- Sorting and routing. New leads, requests, or emails get read, labeled, and sent to the right person.
- Reading documents. Forms, invoices, and reports get read, and the details go where they belong.
- Moving data. Information that gets retyped between two systems moves on its own.
- Reports you'd otherwise build by hand. A weekly summary shows up on its own.
If you can describe the task to a new hire in a page, there's a good chance it can be automated. If it can't be, I'll say so.
People stay in charge
You don't need to become an AI company. You already have a good business, and I take the busywork off it. Let people do what people are good at, and let automation handle the boring stuff and the heavy lifting you don't have time for.
A person in the loop
I build in checkpoints wherever judgment matters, like approving a reply before it goes out in your name. Your data only goes where we've agreed it can.
If you can read email, you can run it
Approvals arrive as an email or a notification on your phone. Read it, tap a button, and you're done. If there are dozens a day, I build a simple review screen where your team can work through them in one place. I take care of everything behind the scenes.
You keep the personal touch
You know your business and your customers better than anyone, and your personal service is what got you here. Automation gives you time to do more of it.
Automation isn't all or nothing. When the system is confident, it can handle things on its own. When a decision is tough or needs your judgment, it hands off to a person. We decide together where that line sits, and we can move it as your trust grows.
How it works
I start with the business problem and the math, not the technology. Ten hours a week back is a quarter of a full-time job, capacity your team gains without a new hire. If an automation won't pay for itself, I'll tell you.
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Discover
A free 30-minute call, then a closer look at the process. We agree on what success looks like and write down today's baseline, so the results are measurable.
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Build
I build the automation and connect it to your tools. You see it working on real examples before it goes live. For the AI receptionist, I build it around your business: your hours, your services, your answers, which calls and emails it handles and when, and which details matter to you. For a custom automation, we start with one small piece that's working before we add more.
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Run
It goes live with monitoring, and with a person in the loop wherever judgment matters. From there, a monthly plan keeps it running and healthy.
I run it for you. I set up and manage everything your automations run on, so you never juggle vendor accounts or bills. Your data is always yours.
Priced by the project, not the hour
A custom build has a setup fee and a monthly plan. The setup fee is quoted for the project, based on what the work is worth to you, not on how long it takes me. The monthly plan covers hosting, the AI services it uses, monitoring, support, and fixes when a vendor changes something, with a reply within one business day. New automations are quoted as their own builds.
I'd rather give you a number you can check against what the work saves you. On the discovery call, I'll tell you what I think it's worth and why.
Other ways to work together
- Workflow audit
- We map how work actually moves through your business, then rank what's worth automating by the hours and dollars it would save. You get a plan you can act on, with me or without me.
- Training and onboarding
- Hands-on training that gets your team using AI tools well in their own daily work, starting with the chat tools you may already pay for, like ChatGPT, Claude, or Copilot. I led a company-wide AI rollout and training across every business function at Sur La Table, and I bring the same approach to smaller teams. Once your team sees what AI can do, the first automation worth building usually isn't hard to spot.
- One-off data projects
- Some jobs only need doing once: converting data out of an old system, cleaning up and merging customer lists, or scoring and ranking a backlog of leads. I use AI to write the code that does it, quickly, as a project quoted up front.
- AI advisory
- Sometimes you just need a straight answer about what AI can and can't do for your business. I'm happy to give one, though most of my work is building, so expect me to point at something concrete.
Built by me
Client case studies will appear here after the first pilots finish. In the meantime, here are automations I built and run for my own business.
My own project
When someone emails me, an AI assistant replies right away. It answers questions about my work, takes messages, and when someone has a project in mind, asks what I'll need to know. It copies me on every reply, and when it's a hot lead, my phone gets a push notification, so I can follow up personally even faster.
Language model · Workflow automation · Email
Read the case study →
AI receptionist
Hear what it does: call a demo receptionist to see how one works for a small service business. Warren, the same kind of receptionist, answers my own business line and books discovery calls on my calendar.
Voice AI · Language model · Workflow automation
Read the case study →
My own project
Finds new App Store reviews, decides which need a reply, and drafts one with Claude. Nothing is posted until I approve it.
n8n · App Store Connect API · Claude · TypeSafe
Read the case study →
From the blog: Why every AI automation needs a regular checkup →
Free builds for nonprofits
I'm donating two automation builds to nonprofits, picked for fit from the nonprofits I talk with. I take one repetitive task off your plate, built around the tools you already use, with no setup fee. Once it's live, a monthly plan covers running it, and we measure the results against a baseline over 90 days.
- A nonprofit with paid staff and a real operating budget
- One repetitive task that eats hours every week
- Someone on your team who can meet weekly
- Willing to be a case study, public or anonymized
How the nonprofit builds work →
Why me
I'm Duane Fields. I've been building software and leading engineering teams for more than 30 years, from Netscape Navigator to VP of Software Engineering at GLG. At GLG, my teams built the internal tools the business ran on: sending emails, scheduling calls, vetting experts, and screening candidates. That's the same kind of work I automate today. Most recently I ran technology at Sur La Table, where I led the company's AI adoption, from the technical rollout to training people in every business function.
I'm still hands-on every day. When a job outgrows the off-the-shelf tools, I write the software myself. When you work with me, you get the person who does the work, not a handoff to someone junior.
More about me →
Questions
What kind of business is this for?
Small and mid-sized businesses with a repetitive, data-heavy task and no technical staff. I work remotely, nationwide, and I'm happy to meet in person around Austin.
Do I need to know anything about AI?
No. You describe the task. I choose the tools, build it, and run it.
What does it cost?
A setup fee quoted for your project, and a monthly plan to keep it running. I'll give you both numbers on the discovery call, and I won't quote an hourly rate.
What if it doesn't work?
We start small and prove one piece before anything bigger, so there's little at stake if it isn't right. If a task isn't a good fit for automation, I'll tell you on the first call.
What happens if something breaks?
Your monthly plan includes monitoring: I get alerted when an automation fails, and I reply within one business day. I don't offer after-hours emergency coverage, so I design each automation to fail safely: when something goes wrong, it pauses and flags a person instead of pushing ahead.
Who owns what you build?
Your data is always yours. What else you own, like custom code, and how a handoff works if we ever part ways, is spelled out in our agreement, so we'll settle it before I build anything.
Will this replace my staff?
The goal is to take the repetitive part of their jobs off their plates, so they can spend their time on the work that needs a person: customers, judgment calls, and the things that grow the business. In most businesses, that's the work that's falling behind right now.
Is my data safe?
I run your automations on infrastructure I manage, set up separately for each client, and I only ask for the access to your systems that a given job needs. Before I build anything, we decide together what data the automation can see and which AI services it may send it to. I don't use your data to train anything. The AI model providers I use say they don't train on data sent through their business APIs. That's different from the free and personal chat apps, which use conversations for training by default unless you opt out. If your team uses those today, that's worth a look. For anything sensitive, a person reviews the output before it goes anywhere.
Know someone who'd be a fit?
I help businesses stop losing hours to repetitive work: answering new leads, handling paperwork, and moving data between the tools they already use. If that sounds like someone you know, I'd be grateful for an introduction. Or a nonprofit with paid staff: I'm donating two builds, and I'd love an introduction.
Have a process that eats your week?
Book a short discovery call. Tell me about it and I'll tell you whether I can help.
Book a discovery call →
Prefer the phone? Call Warren, my AI receptionist, at (737) 265-8825. Ask it about my work, or have it book the call for you.